A Fall Fashion Update: Colorblocking

September 22nd, 2013

According to Elle Decor, color blocking is hot off the runways! Check out our color block drapes, Tannery, which has that fashion forward look this season. http://www.elledecor.com/fall-fashion-at-home/fall-fashion-trends-2013-at-home-color-blocking?src=spr_TWITTER&spr_id=1452_23867628

Tannery S 72dpi

colorblocking

 

 

 

 

 

 

Home Textiles Today announces Softline’s Partnership with HGTV’s Monica Pedersen

August 21st, 2013

http://www.hometextilestoday.com/article/566608-Softline_partners_with_HGTV_s_Monica_Pedersen.php

Softline partners with HGTV’s Monica Pedersen

 HTT Staff — Home Textiles Today, 8/21/2013 12:49:24 PM

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From left to right: Jason Carr, Monica Pedersen, Rodney Carr

“Gardena, Calif. – Softline Home Fashions has licensed with interior designer and television host Monica Pedersen to create the Make It Beautiful Collection, which will debut in January 2014 as the Las Vegas Market.

Pedersen, who specializes in showing consumers how to enhance their homes on a tight budget, has appeared on more than 90 episodes of HGTV’s series Designed to Sell, and 50 episodes of Bang for Your Buck. She has also hosted HGTV’s Dream Home and Smart Home GiveawaysHouse Hunter’s Great Escapes and has appeared on NBC’s Today ShowSteven and ChrisThe RevolutionSteve Harvey, Fox News and WGN.

Pedersen released her first design book, “Make It Beautiful” in May 2012.

‘We believe our Monica Pedersen product launch will be an introduction that many consumers will relate too. We want to bring Monica’s style to every home in America,’ said Rodney Carr, director and co-founder of Softline. ‘Monica’s style is in tune with what we strive for at Softline: affordable elegance. Monica will work closely with Softline’s creative and sourcing teams to develop stunning new collections in decorative fabrics and pillows, as well as an extensive line of ready-made curtains.’

Softline Home Fashions Announces New Partnership with Monica Pedersen, who is seen on HGTV

August 16th, 2013


Monica Pedersen Dining

 

August 16, 2013

For Immediate Release

Contact:                                                                                                                                                                               Selma Hammer

softlinehomefashions@gmail.com

585-797-3564

 

 

Softline Home Fashions Announces New Partnership with Monica Pedersen, who is seen on HGTV

Monica Pedersen “Make It Beautiful Collection” Launches January 2014 at Las Vegas Market

Softline Home Fashions, leading distributor of ready-made curtains, decorative pillows and fabrics, is proud to announce a licensing agreement with Monica Pedersen who is seen on HGTV.  The scheduled launch of Monica Pedersen for Softline Make It BeautifulCollection will be held in January 2014 at World Market Center at Las Vegas Market.

“We believe our Monica Pedersen product launch will be an introduction that many consumers will relate too. We want to bring Monica’s style to every home in America,” said Rodney Carr, Director and Co-Founder of Softline.  “Monica’s style is in tune with what we strive for at Softline, Affordable Elegance. Monica will work closely with Softline’s creative and sourcing teams to develop stunning new collections in decorative fabrics and pillows, as well as an extensive line of ready-made curtains.”

As a designer on over 90 episodes of HGTV’s hit television series, Designed to Sell, and 50 episodes of Bang for Your Buck, Pedersen quickly became a trusted expert showing viewers how to add value to their homes while working within a tight budget. Her work as an interior design expert and television host can also be seen regularly as the Host of HGTV’s Dream Home and Smart Home Giveaways, House Hunter’s Great Escapes and in appearances on NBC’s Today Show, Steven and Chris, The Revolution, Steve Harvey, Fox News  and WGN.

In addition to her work on television, Pedersen released her first design book titled Make It Beautiful in May 2012.

Monica’s designs and tips have been featured in national publications including People, Redbook, Town and Country, Traditional Home, Good Housekeeping, InStyle, USA Today, Washington Post, Woman’s Day, and Family Circle. Monica was also featured as one of Chicago’s 50 most beautiful people in Chicago magazine and is also a contributing columnist for the Chicago Sun-Times “Daily Splash” column.

ABOUT SOFTLINE
Softline is a leading distributor of ready-made curtains, decorative pillows, fabrics by the bolt and pouf ottomans.  The annual business journal, 2012 Home Textiles Today, ranked Softline as the “fifth largest drapery supplier in North America.”  We are dedicated to providing the most innovative products and fashion forward designs all in the name of Affordable Elegance. Softline has multiple distribution centers in the US and Canada, showrooms in Gardena, California; New York; Atlanta; and Montreal, Canada. Products are sold to the Trade ONLY. For more information on product offering, visit: www.softlinehome.com

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Affordable Elegance Always

July 6th, 2013

Traditional Home Image

Your home can look like an image like this, right out of Traditional Home Magazine in their Southern Style highlight for Decorating Ideas: Elegant Living Rooms. “Join posh but soothing fabrics to increase the elegance. Window treatments are important in the South, and these full panels hang ceiling to floor. But the palette of dreamy cream and taupe with accents of blue and chocolate ensures that all is easy on the eye, an imperative for true elegance.

Medici Scroll Sky Blue GTP 300dpi

 

We have many collections in this spa blue like color to emulate the elegant living room designed by Heather Dewberry and William C. Huff Jr. highlighted in Traditional Home. One that’s similar is our Medici Scroll Collection in Sky Blue. We have designer lengths, including 84″, 96″ 108″ and 120″ in our Ready Made Panels.

So Soft on Your Skin

July 6th, 2013

Our Azure Collection has an amazing hand. Doesn’t everyone love some soft fabric to lounge on?

SoftlineHomeFashionsAzureIkatLinenRoundPouf

Relax and sit back on this bead filled round Pouf Ottoman. It conforms to your body for a nice sit!

Azure Royale Java 18x18 300dpi

Our Azure Collections come in several gorgeous colors and patterns. Above is Royale in color Java.

Azure Chevron Pewter 18x18 300dpi

Who doesn’t love some Chevron and even better in a stripe pattern! Color shown is Pewter, which is one of our most popular. “The Chevron pattern is a bold pattern that makes a really strong impact on a room. It’s essentially a series of V’s laid out in a row. It’s a little bit wavy but with more of a hardened edge. Despite being a bold and tough design, it’s a great choice even for the most serene of homes. If you choose the right colors and placement for a Chevron design then you can evoke that wavy, undulating relaxed feeling that lies beneath this design,” according to

How to Use the Chevron Pattern in Home Design

Azure Diamond Sage 18x18 300dpi

Soft geometric Diamond pattern above in our lovely Sage color.

Choosing Curtains According to Experts

June 28th, 2013

There are many reasons you may need curtains or drapes. Many times it’s for privacy. You just moved and your neighbors can see straight into your home and you rather not give a show to the world. Another reason is that the sun in shining into your home early in the morning and waking you up at dawn. You also are afraid that the sun with bleach out your new furnishings. Most likely the reason you need some drapes is for decorative reasons. The window looks bland and boring and you’d like to add some softness and style. Whatever the reason you need drapes, how do you pick them?

Pasha S 72dpi

According to Elle Decor on an article called, “Curtain Call,” “fabric is an essential part of choosing curtains, since the material will dictate how well your curtains function and hold up over time. ‘Faux silk tends to be the most durable,’ Alice Guercio, Vice President of Product Development at Kravet.”

Softline Home Fashions is known for our ability to create silk looks for less. We like to provide Affordable Elegance that works for every style and taste.

Pouf-ing It Up at Showtime

June 13th, 2013

Every home needs a Pouf Ottoman! Softline introduces this versatile new product. It comes in 16″ by 16″ foam cylinders and squares. Use it as an end table, ottoman or put a couple together for a coffee table! Flexible seating for your lifestyle. Shown here is the Santana Collection in faux cow hide in black.

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Our customers love our Pouf Ottomans so much that when fabric browsing at Showtime Market many took a few minutes to try them out. They scream, “Sit on me, I’m comfy.”

 

get poufed

 

 

Pouf-ing it up at ITMA Showtime Home Textiles Market with Softline & our styling customer Pamela from The Final Yard in Westchester, VA. She’s modeling our Santana Pouf & Pillow Collection.

 

Getting Poufed

 

Shown above is Joya Kafe Hoffard, also from The Final Yard, relaxing and taking a break on our knitted look Pouf Ottoman. We also have a versatile lounge ottoman with a bead construction.

 

Tammy poufed

 

 

Tammy Mandel, owner of The Final Yard, couldn’t resist her coordinating outfit with our New Sunbrella covered Pouf Ottoman! She looked great blending in with our honeycomb sheers! Thanks ladies for enjoying our booth so much!

 

Bella Poufed

 

How adorable is Isabella, daughter of Kathy Fielder, owner of Isabella Designs. Isabella is enjoying our Vonn Pouf Collection which coordinates great with a new, fun and ruffled Sasha Drape Collection (to her right). She is a perfect model!

 

Evidence of Evolution: Revolutionary & Smart

April 14th, 2013

Envy-EvidenceofEvolutionProduct

Softline uses high quality polyester fiber made from recycled water bottles. By using the eco-technology of the recycling process, Softline can efficiently conserve natural resources and reduce the burden on the natural environment. In addition, the quality remains the same as in virgin polyester yarn.
•made from recycled bottles, free of petrochemicals
•excellent quality, no limitations on applications
•taiwan green mark certified product (certificate no.3387)

EvidenceofEvolutionbySoftlineforfacebook

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New New Palisade Collection with Moroccan Inspiration

April 9th, 2013

Palisade300dpi

Our gorgeous new collection, Palisade. It comes in beautiful colors and different patterns. This pattern here has a design based on Morroccan mosaic tile with a modern, sleek look. Softline brings you new patterns & collections monthly with Affordable Elegance in mind.

New Amazing Product. Peel, Stick & Hang!

February 18th, 2013
Softline Home Fashions is excited to announce a new drapery product that is amazingly easy to install. Install in minutes by just peeling, sticking and hanging. Three easy steps!

Simple Drape

Simple Drape comes in four gorgeous colors including Natural, Silver, Chocolate and Gray. There is a pair of 42″ panels in each box. Lightweight room darkening drapes…what more can you ask for? Another benefit about this product is that it has a simple, elegant rod profile. The sides have Velcro for a finished fabric covered return. How clever! Simple, easy & affordable!

Why complicate things with tools, drills, screws and headaches when hanging draperies? We are introducing a product that anyone can hang! Softline brings you Affordable Elegance everyday. Please inquire today on how you can carry a display of this innovative product.

simple drape display