August 16, 2013
For Immediate Release
Contact: Selma Hammer
Softline Home Fashions Announces New Partnership with Monica Pedersen, who is seen on HGTV
Monica Pedersen “Make It Beautiful Collection” Launches January 2014 at Las Vegas Market
Softline Home Fashions, leading distributor of ready-made curtains, decorative pillows and fabrics, is proud to announce a licensing agreement with Monica Pedersen who is seen on HGTV. The scheduled launch of Monica Pedersen for Softline Make It BeautifulCollection will be held in January 2014 at World Market Center at Las Vegas Market.
“We believe our Monica Pedersen product launch will be an introduction that many consumers will relate too. We want to bring Monica’s style to every home in America,” said Rodney Carr, Director and Co-Founder of Softline. “Monica’s style is in tune with what we strive for at Softline, Affordable Elegance. Monica will work closely with Softline’s creative and sourcing teams to develop stunning new collections in decorative fabrics and pillows, as well as an extensive line of ready-made curtains.”
As a designer on over 90 episodes of HGTV’s hit television series, Designed to Sell, and 50 episodes of Bang for Your Buck, Pedersen quickly became a trusted expert showing viewers how to add value to their homes while working within a tight budget. Her work as an interior design expert and television host can also be seen regularly as the Host of HGTV’s Dream Home and Smart Home Giveaways, House Hunter’s Great Escapes and in appearances on NBC’s Today Show, Steven and Chris, The Revolution, Steve Harvey, Fox News and WGN.
In addition to her work on television, Pedersen released her first design book titled Make It Beautiful in May 2012.
Monica’s designs and tips have been featured in national publications including People, Redbook, Town and Country, Traditional Home, Good Housekeeping, InStyle, USA Today, Washington Post, Woman’s Day, and Family Circle. Monica was also featured as one of Chicago’s 50 most beautiful people in Chicago magazine and is also a contributing columnist for the Chicago Sun-Times “Daily Splash” column.
Softline is a leading distributor of ready-made curtains, decorative pillows, fabrics by the bolt and pouf ottomans. The annual business journal, 2012 Home Textiles Today, ranked Softline as the “fifth largest drapery supplier in North America.” We are dedicated to providing the most innovative products and fashion forward designs all in the name of Affordable Elegance. Softline has multiple distribution centers in the US and Canada, showrooms in Gardena, California; New York; Atlanta; and Montreal, Canada. Products are sold to the Trade ONLY. For more information on product offering, visit: www.softlinehome.com