Softline Home Fashions has always been about “Affordable Elegance”. Since founding the company in 2001, Jason and Rodney Carr’s vision has been focused on providing fashion forward, high quality decorative fabrics, ready-made curtains and decorative pillows at affordable prices to all of their customers, big or small.
The Carr Brothers’ humble beginnings started in Montreal, Canada. Growing up, their hard-working parents introduced them to the retail and wholesale fabric industry. The dream of starting their own company was realized when Softline Home Fashions opened its doors in 2001. Within a year, Softline was on the map as a full-fledged converter of fabrics by the bolt. In 2002, the Carr Brothers saw finished goods as a natural next step, which lead to the addition of Softline’s direct import program of ready-made curtains.
In 2003, they responded to the increasing demands of the e-commerce industry, by creating their Drop Ship Program and launched their domestic manufacturing and fulfillment divisions. This enabled Softline to respond to the growing demand for the quick-ship, turn-around requirements by online e-tailers.
In 2008, Softline opened its Canadian operations in Montreal (office, showroom and distribution center). The very next year, 2009, the pillow division was launched which includes pillow offerings to match the majority of the drapery line. Softline’s e-commerce business has grown rapidly and they currently sell to the majority of all retailers in North America.
Softline Home Fashions is one of the fastest growing home textile companies in the United States and Canada. Having celebrated its 10 year anniversary in 2011, it has grown into a multi-million dollar organization with a total of 150,000 square feet of warehouse and office space. Softline also has offices in Hangzhou, China and in Mumbai, India, facilitating domestic and international shipping, quality control and competitive pricing.
Softline’s products are also distributed Internationally to top retailers in Mexico, Puerto Rico, New Zealand, Australia and Central and South America.
“We want to thank you for your interest in Softline Home Fashions. We travel the world to bring
you a wide range of options, each of which is carefully chosen to reflect our customer’s style and
distinction. Design innovation has been our driving force, and providing “Affordable Elegance”
has become our mission. We proudly offer our products that not only meet, but exceed your
expectations, both now and throughout the years ahead.”
– Jason and Rodney Carr
Our customer’s interests always come first.
We take great pride in the professional quality of our work. We have an uncompromising determination to achieve excellence in everything we undertake. By offering the highest possible quality of affordable decorative fabrics and ready-made curtains from around the world.
We are constantly raising the industry’s bar. All of this we passionately pursue while maintaining a level of professional integrity, economy and expediency that has become Softline Home Fashions.
Softline Home Fashion’s Direct Import Program (DIP) increases our client’s competitive
advantage.
Softline Home Fashion’s Direct Import Program (DIP) increases our client’s competitive
advantage. With our efficient manufacturing and distribution operations. Offering only the highest customer service to our clientele, we cordially invite you to browse through our products and experience the Softline difference!
Products are sold to the Trade ONLY.
Initial product offering was Fabric by the bolt.
Ready-made curtain division was introduced through its Direct Import Program.
Added the manufacturing facility in Gardena, CA.
Established the corporate and distribution in Montreal Canada.
Added pillow home accessory in its product offering.
Introduced bedding in its product offering.
85% of growth with E-Commerce retailers.
Softline was named one of the Top 5 supplier giants for Curtains/Draperies.
Monica Pedersen Home by Softline & Josh Johnson Home
A third fully operational warehouse is added to serve its growing customer base.
Softline launches second season of Outdoor Collection
Softline tests lower price point products
Development of New Contract-grade goods for hospitality industry
Softline offers a new assortment of printed panel pairs to accommodate consumer demand for both Brick & Mortar and E-commerce customers
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