Softline goes Hollywood
Softline will preview its Josh Johnson Home for Softline collection at the Emmy Awards this weekend in the Backstage Creations Giving Suite.
Each Emmy presenter and performer who visits the suite will be gifted with a personalized, decorative pillow.
Softline, producer of home decorating fabrics, ready-made curtains and decorative pillows, teamed with the HGTV Design Star on a collection of accent pillows and decoractive drapery panels that will debut online in October. Pillows retail from $19.99 and panels from $29.99-$49.99.
“Softline Home Fashions welcomed the opportunity to participate and create the décor for the prestigious Giving Suite at the 66th Emmys,” said Jason Carr, co-founder. “As we are preparing for the launch of the Josh Johnson Home for Softline collection, we couldn’t think of a more fitting designer and assortment of luxury home accents to be experienced by the nominees and presenters for this year’s Emmy Awards.”
“Josh Johnson Home for Softline is synonymous with the extravagance and exclusivity that comes with an event such as the Emmys,” said Josh Johnson, aka “Sparkle Josh.” “The collection’s luxe metallics and rich accents will immerse the Emmy attendees in a room full of sparkle and glamour.”